Claiming every path as Jeep territory
Jeep stands for freedom and exploration.
In Dubai, that meaning started feeling irrelevant. Here, life is highly urban and stuck in a routine.
In Dubai, that meaning started feeling irrelevant. Here, life is highly urban and stuck in a routine.
But when we took a closer took, we found people already behave like a Jeep 4x4.
Exploring, adapting, and carving their own paths in the city. So, we claimed these spontaneous off-road routes as Jeep territory to highlight the Jeep spirit inside all of us.
Exploring, adapting, and carving their own paths in the city. So, we claimed these spontaneous off-road routes as Jeep territory to highlight the Jeep spirit inside all of us.
