Replacing our most copied car,
with cars no one can copy.
For decades Jeep’s positioning has been “There’s Only One.” It is the original SUV that helped people to go anywhere and do anything.
However, Jeep is no longer the only capable SUV on the market. More and more carmakers in the region are designing vehicles which physically resemble Jeeps, communicating functional Jeep capability and reliability.
We needed to remind people that Jeep is the one brand that stands for adventure and freedom, by reinforcing our brand positioning.
To do it, we replaced every Jeep in our communication for a unique customized Jeep owned by a true Jeeper. Instead of promoting our website, we redirected people to Jeepers instagram profiles.
CANNES LIONS 2024 Shortlisted - Social & Influencer Automotive / Shortlisted - Social & Influencer - Social Insights & Engagement
DUBAI LYNX 2024 Silver - Brand Experience / Bronze - Digital & Social / Bronze - Integrated / Bronze - Social Influencer / 6 Shortlists
ONE SHOW 2024 Merit Award - Social Media - Influencer Marketing - Single Channel
MENA EFFIE AWARDS 2024 Gold - Automotive
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