We did what V8 trucks can't do: FLY
In the Middle East, V8 engines are perceived as the standard for power.
The new RAM RHO doesn't have a V8 engine. It has an V6, which meant people wouldn't even consider it.
The new RAM RHO doesn't have a V8 engine. It has an V6, which meant people wouldn't even consider it.
While the new V6 engine was perceived as a downgrade, its smaller size and lighter weight enabled the new RAM RHO to do something thrilling that no V8 vehicle could.
This capability became the literal springboard for an idea that took off across the middle east.
Welcome to RHO Airlines: The world's first airline by a carmaker.
This capability became the literal springboard for an idea that took off across the middle east.
Welcome to RHO Airlines: The world's first airline by a carmaker.
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